Iris Watercolor
Many people have asked me how I came up with the name for my business, Prisere LLC. It was not an easy task. The challenge was to come up with a name that is unique, memorable and available (meaning no one else is using the name in commerce and the URL is available to register a website – the Facebook, Twitter and other social media handles must also be available). I put together a spreadsheet and generated over 400 naming concepts before finally coming up with Prisere.
The concept of the business name derives from the vesper iris, the most resilient flower. It can thrive in all climates and even bloom in the absence of sunlight. Indeed, the vesper iris would blossom as the faithful were going to their evening prayers, or vespers; hence, the name. Of course, the iris also enables vision by allowing light to enter the eye.
Prisere is an anagram of the vesper iris, minus the letter “V”. Variations of the iris include the Louisiana iris and the fleur-de-lys, the symbol of New Orleans, and the Japanese iris, significant as both Louisiana and Japan are associated with renewal following major disasters. The Siberian iris can even bloom in the frozen tundra. The prisere is the ecological succession to the climax community, in which populations of plants and animals remain stable and exist in balance with each other and with their environment. It reflects the concept of sustainable development. As such, Prisere is the name of the business and the iris is featured in the logo.
The tagline (“Deep rooted. Farsighted.”) refers to the deep roots that enable us to weather the storm the foresight to prepare for the storm, again reflecting the word iris as representing both a flower and a part of the eye. Stroock & Stroock & Lavan LLP did masterful legal work in registering trademarks for the name Prisere and its logo and tagline. The Twitter and Facebook pages for the business both show the iris blooming in the frost.
This beautiful watercolor of the iris is displayed in my home office. It is the work of Ms. Suwannee Sarakana, a Thai artist whose paintings have won a number of international and regional awards including first prize at the International Watercolor Competition in Rome. Her paintings are included in the collections of the National Gallery of Thailand, the National Gallery of Singapore and the Museum of Contemporary Art in Bangkok. I find the imagery inspiring and I hope others will, too.