Posts Tagged ‘Power of Optimism’

For Entrepreneurs, Life is Very, Very Good

Tuesday, September 1st, 2015
Life is Good Founders at Barnes & Noble

Life is Good Founders at Barnes & Noble

This evening I met Bert and John Jacobs, the co-founders of Life is Good, when they came to the Barnes & Noble in Warwick, Rhode Island to discuss their new book Life is Good: The Book – How to Live With Purpose and Enjoy the Ride. I have about twenty Life is Good t-shirts, mostly the designs featuring Jackie (the female stick figure printed on the shirt) with her dog Rocket, enjoying life: roasting marshmallows over a campfire, digging in the dirt or engaging in any activity around the joy of the simple life. I wear the t-shirts and jeans in the office and switch to formal business attire for client meetings or videoconferences. I love the philosophy of the company as stated on its website: “At Life is Good, we believe what you focus on will grow. This is not irrational cheerfulness, and it’s not blind positivity, but a pragmatic strategy for accomplishing goals and living a fulfilling life.”

For small business owners, life is very, very good. We get to do what we love and love what we do. That message came across as Bert and John discussed how they built Life is Good into a $100 million company. They got their start selling their t-shirts in the streets without a store front and grew the business to a recognized lifestyle brand. I enjoyed their down-to-earth and inspiring remarks. I also enjoyed the book, which presents “Ten Superpowers” (authenticity is one) to help you live with purpose and enjoy the ride. And I know that even when disaster strikes, life is still very, very good, because the things that are important become even more so. To lift your spirits and get a jolt of motivation, read the book.