Appreciation from the Red Cross
Having feared the worst, residents of Louisiana got a reprieve, of sorts, when Hurricane Gustav did not leave a trail of devastation comparable to that of Hurricane Katrina. This has caused problems of another kind; Gustav is still a serious disaster and residents in the affected areas are in need of assistance. But charitable giving has not kept pace with the need, in part because of distorted perceptions from catastrophizing risk. The fact that Gustav was not as powerful as Katrina offers little comfort to Louisiana residents living in emergency shelters until their power and other services are restored and they can safely return home. To meet the needs of those who have been displaced by Gustav, the Red Cross has taken on debt, in the hope that donor contributions are on the way (that report from the Washington Post).
On the occasion of my most recent visit to New Orleans, I was surprised with a Certificate of Appreciation from the Gulf Coast Recovery Director of the American Red Cross. This was an acknowledgement of the contributions that my own small business has consistently made over the past few years. I am currently working out the details of a promotion in which profits on the sale of my book will assist disaster relief efforts. I urge other small businesses to join in; helping the relief efforts is not only a worthwhile thing to do, it can be effective team and skill building for your own organization. This has been a tough year in the United States for major natural disasters; in addition, to a severe hurricane season, we have had tornadoes in the southern states, floods in the midwestern states and wildfires in California. The need is certainly there.