Posts Tagged ‘Small Business Communications’

Crisis Communications for Small Business

Tuesday, May 4th, 2010

I had the pleasure of speaking to a communications class offered to MBA students of New York University’s Leonard Stern School of Business. To my surprise, only two of the thirty students indicated plans for launching their own businesses after graduation. But while some choose entrepreneurship, others have entrepreneurship chosen for them. Consider the Self Employment Assistance Program of the U.S. Department of Labor, which allows approved applicants to work full-time on launching their own businesses while collecting unemployment benefits. This program arose from the recognition that the corporate sector is unlikely to generate growth sufficient to replace the eight million jobs that Americans have lost since the financial crisis in the fourth quarter of 2008. Given the risks inherent in entrepreneurship, this isn’t the answer for everyone, but it is a creative policy solution to a very serious labor market problem.